Johan Lindeberg is a designer, photographer and general creative force, Swedish by birth but otherwise untethered by borders. Growing up in Lund, a small university town, Lindeberg witnessed the energy of student protests and an air of rebellion that has served as a source of inspiration throughout his long career. His constant creative output already constitutes an impressive list of feats. Besides masterminding Italian fashion phenomenon Diesel and working with the likes of William Rast and Absolut Vodka, he’s the founder of labels J.Lindeberg, Paris68 and BLK DNM. Jay3lle is his latest invention, a multidisciplinary design outfit spearheaded by Johan and his daughter, Blue Lindeberg.