When Difference was introduced, it was clear that this new collection had been designed with a fresh, unique perspective for the eyes. The designer, Erika Lagerbielke, consulted one of Sweden’s leading sommeliers, Bengt-Göran Kronstam, for help. Together they explored the relationship between the shape of the glass and the experience of the flavor, aroma, and color of the drink inside. The glasses in the Difference collection are based not on the grape from which the wine is made, but on the characteristics of the drink: Crisp, Fruit, Mature, Primeur, Sparkling or Sweet. This allows conversations over a Difference glass to be less about preconceived notions – and more about what is most important: the wine-tasting experience. Difference was first launched in 2002.